Whether you're a member of the Cult of Mac or think we're all a bunch of arrogant aesthetes, you have to admit that Steve Jobs is a master showman.
Adaptive Path knows part of the reason why. I also think it's because they focus so much time on design and user experience, but then again I could be worshiping at the altar of lifestyle marketing.
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About Joe Eastham
Joe Eastham arrived at Seattle University in August 2002 to work as a web developer and support technician for SU's Office of Information Technology. He joined the Marketing and Communications group in July 2003 and has been happily producing web content ever since. After earning a bachelor's degree from the Evergreen State College in 1995, Joe worked for local non-profit arts organizations. Later, he landed at PACCAR Inc., where he developed web sites, acquired a pocket protector, and fulfilled his lifelong dream to drive the big-rigs (not really.)
An unrepentant geek, Joe survives on a steady diet of movies, comic books, weird fiction, and the occasional novel. He lives with his lovely wife and two dogs in the soggy tundra of Seattle's northern reaches.