Geoff Stearns has
a great post on Flash, search engine optimization, and web standards. The post covers the role of Flash in web semantics and information heirarchy in (mostly) plain english and should be required reading if you're just starting out with Flash.
deconcept -A modern approach to Flash SEO
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About Joe Eastham
Joe Eastham arrived at Seattle University in August 2002 to work as a web developer and support technician for SU's Office of Information Technology. He joined the Marketing and Communications group in July 2003 and has been happily producing web content ever since. After earning a bachelor's degree from the Evergreen State College in 1995, Joe worked for local non-profit arts organizations. Later, he landed at PACCAR Inc., where he developed web sites, acquired a pocket protector, and fulfilled his lifelong dream to drive the big-rigs (not really.)
An unrepentant geek, Joe survives on a steady diet of movies, comic books, weird fiction, and the occasional novel. He lives with his lovely wife and two dogs in the soggy tundra of Seattle's northern reaches.